Key attractions promoted under the partnership include local eateries, boutiques and specialty stores, the historic Hotel Jacaranda — a 1920s landmark known for its retro charm — and nearby parks and museums.
Avon Park Main Street credited strong collaboration with Highlands County’s Tourism Development Council and Visit Sebring for helping position the “City of Charm” within the statewide effort. The partnership provides access to expanded marketing channels, greater statewide exposure, and potential future tourism projects.
Florida Main Street, a technical assistance program focused on revitalizing historic districts through preservation and economic development, encourages communities like Avon Park to participate in initiatives that build on local assets. Visit Florida, the state’s official tourism marketing organization, supports such efforts by promoting Florida’s diverse attractions.
Local leaders described the development as a significant advancement for historic preservation, business vitality, and community growth in Avon Park, a small Highlands County city recognized for its mile-long downtown mall and historic character.
This announcement aligns with ongoing regional tourism enhancements in Highlands County, including recent installations of digital visitor kiosks connecting Avon Park with neighboring Sebring and Lake Placid to encourage cross-city exploration.
For more information on visiting Avon Park’s historic downtown, residents and travelers can follow Avon Park Main Street updates or contact local tourism resources.
